VIRAGO.
WE DARE & WE CARE.
The OPPORTUNITY.
She wants to Test Her Limits, but much to her Frustration, her Swimwear comes off in the Water. She is a Woman who is Daring, Fierce & Open-Minded, constantly Seeking to Grow:
•30-45 years old
•Lives an Extremely Active Lifestyle
•Her Home is close to the Beach, in a radius of 5km
•Surfs, Body-Surfs, Swims, Snorkels
Problem.
Most mass-market brands focus in mass-market problems: Fashion over Functionality!